Here's a comprehensive breakdown across all your questions:
Apollo lead targeting strategy
For Room Mitra, you're essentially selling to two kinds of buyers: the person who feels the pain daily (operations) and the person who signs the cheque (owner/GM). Keep that in mind for every filter you set.
Market size & company size — who to target first
Given your current traction (Brigade, Woodrose, Clarks), you have proof across independent boutique, club, and mid-market chain. Your sweet spot for logos right now is mid-market independent and small chain hotels — 30 to 200 rooms, 1 to 5 properties. These properties:
Have real ops pain (no enterprise IT team to "build something")
Can make decisions faster (owner or GM can say yes)
Don't need a 6-month procurement cycle
Enterprise (chains like ITC, Taj, Lemon Tree): These are logo-worthy but slow — 6 to 18 month sales cycles, multiple stakeholders, pilots that drag. Limit yourself to 5 to 10 enterprise accounts in parallel, treated as long bets. Don't let them consume your cold-call bandwidth.
SMB (10 to 30 rooms, single guesthouse): Likely can't afford ₹7K/month for Vaani unless you have a stripped-down SKU. Deprioritize for now unless you're testing pricing.
---A few things worth calling out beyond what's in the widget:
On enterprise leads: Keep it to 5–10 active enterprise accounts at any given time. They're worth pursuing for the logo and the ACV, but they will drain your time disproportionately. Track them separately in Zoho as a "Enterprise Pipeline" view with longer expected close dates so they don't distort your weekly metrics.
On Apollo search tips: The most effective filter combination is: Industry = "Hospitality" + Seniority = "Owner/C-Suite/Director/Manager" + Employee count = 10–200 + Geography (city or state) + Keywords in title = "General Manager" OR "Hotel Manager" OR "Resort Manager." Run separate searches per geography rather than one giant India-wide list — it keeps your calling sessions geographically coherent and lets you use local references in your opener ("I saw you're in Goa…").
On the Zoho + Apollo flow: The native integration is the cleanest. Once you connect it, you can bulk-select 50 contacts from an Apollo list, click "Push to CRM," and they land as leads in Zoho with all fields populated. Then build a Zoho view filtered by "Lead source = Apollo" + "Call outcome = Not called" to manage your daily calling queue without any spreadsheet juggling.
On call timing for hospitality: GMs are reachable 10am–12pm and 3pm–5pm. Avoid Monday mornings and Friday afternoons. Late morning on Tuesday/Wednesday/Thursday is your best window. Resort owners in leisure destinations are often more reachable directly on the property number than on mobile.
Want me to write you a cold call script framework specifically for Room Mitra, or help you set up the Zoho pipeline stages?