LinkedIn Cold Outreach

You are successful if you consistently generate:

• Booked demos with hotel GMs / IT Heads / Revenue Managers

• Warm referrals to the right decision-makers

• Clean and updated Zoho Leads

Your goal is not to close deals.

Your goal is to start conversations and create demo opportunities.

We keep it simple and lightweight.

• LinkedIn – to find hotel professionals

• Zoho CRM – to track every lead

• CopyQ - a clipboard tool to copy multiple things to clipboard

• Pre-written message templates – to ensure consistency

• Video links – short explainer videos to share in follow-ups

Your job is to follow the steps exactly the same way every day.

STEP 1 — Find Leads on LinkedIn (Daily)

1. Search for any of:

• General Manager

• IT Manager

• Revenue Manager

• Front Office Manager

• Director / Hotel Owner

2. Refine your search on LinkedIn:

   • • Do a people search

     • Click on All Filters

     • Select Location. Eg: Bengaluru

     • Select Industries as "Hospitality", "Hotels & Motels"

Aim: 30 new leads per day.

STEP 2 — Send Connection Request

For each qualified person:

1. Send a connection request with a note. Use Connection Message 1 (see below).

2. Open their LinkedIn profile in a new browser tab and view Contact Info, Company and other relevant details.

STEP 3 — Track the lead

1. Add them to Zoho (here) as a Lead with:

   • • First Name, Last Name

     • Email, Phone / Mobile

     • Company, Website (LinkedIn URL)

     • Lead Status = “Attempted to Contact”

     • Website - LinkedIn URL

     • Lead Source = “LinkedIn“

STEP 4 — When They Accept Your Request

Check LinkedIn daily for new accepted connections.

For every person who accepts:

1. Send Follow-up Message 1 (see below) immediately.

2. Update:

• Lead Status = “Contacted”

• Last Contacted = Today

STEP 5 — Follow-up Sequence

If they don’t reply to Follow-up Message 1, continue with this schedule:

Day After Acceptance Action

Day 0 Send Follow-up Message 1 (video)

Day 3 Send Follow-up Message 2

Day 7 Send Follow-up Message 3 (social proof)

Day 14 Send Follow-up Message 4 (soft close)

Day 21 Send Follow-up Message 5 (final nudge)

Rules:

1. Never skip a follow-up.

2. Never send two messages on the same day.

After each message:

1. Add a note to the Lead on Zoho noting which follow-up message was sent

2. If still no response after the last nudge, update lead

   • • Lead Status = “Lost Lead”

STEP 6 — If They Reply

A. They’re Interested

1. Update Lead Status = “Pre-qualified”

2. Fix a date for an online demo

3. Add any notes to Zoho lead (problem areas, tech stack, team, etc.)

4. Send a Google Calendar invite to the lead and Chai (chai@roommitra.com) or Adithya (adithya@roommitra.com)

5. In the meeting invite, 

   • • Add a clear title. Eg: "WoodRose <> Room Mitra - Chat Bot Demo"

     • Add a one line description of what is expected in the meeting

B. They Refer You to Someone Else

1. Add the new contact as a new Lead in Zoho

2. In the original lead’s Notes, write: “Referred to <Name>”

C. They Say They’re Not Interested / Timing isn't Right

1. Mark Lead Status = “Lost Lead” or "Contact in Future"

2. In lead's Notes, write the reason why they're not interested

This is what you do every day. No exceptions.

Every Morning

✔ Add 30 new leads to Zoho

✔ Send 30 connection requests

✔ Check which requests were accepted overnight

✔ Send Follow-up 1 to accepted connections

Every Afternoon

✔ Continue scheduled follow-ups

✔ Update statuses and notes

✔ Check LinkedIn messages for replies

✔ Schedule demos for anyone who requests one

Every Evening

✔ Ensure Zoho is completely updated

✔ Review upcoming demos

✔ Flag any blockers

Connection Message 1

Hi {{name}}, I work with Room Mitra where we help hotels automate guest requests, calls and bookings using our AI voice + chat assistant. 

Thought it might be relevant for your property. Would love to connect!

Follow-up Message 1

Hi {{name}}, thanks for connecting!

Here’s a 2-minute video showing how hotels use Room Mitra to reduce front desk load, by automating pre-checkin calls to guests before their arrival: https://youtube.com/shorts/p-YtJjIix-Q?feature=share

Would you be open to a quick 15-minute demo?

Follow-up Message 2

Hi {{name}}, just checking in. We recently helped similar properties automate a large portion of routine guest calls like housekeeping and room service orders with our in-room tablet assistant.

Here's a quick video showing how guests interact with the in-room tablet for entertainment, room service and housekeeping - https://youtube.com/shorts/_QnfoghhBvY?feature=share

Would a short walkthrough help you evaluate if it’s relevant?

Follow-up Message 3

Hi {{name}},

Sharing another short video showing how Room Mitra's Chat Bot helps hotels reduce missed calls and increase upsells through the hotel website.

https://youtu.be/Ggzd00QcjF0

Happy to show you how it would work for {{hotelName}} if you're open to it.

Follow-up Message 4

Hi {{name}}, I don’t want to keep bothering you. Are you the person responsible for operational efficiency at {{hotelName}}? If not, could you please connect me with the right person. Thanks!

Follow-up Message 5

Closing the loop here. If you ever want to explore AI for guest service or front office automation, I’m always happy to walk you through it.

These remove uncertainty so you don’t have to guess.

Lead Quality Rules

• If they work in a hotel → reach out

• If role is directly or indirectly involved in operations → reach out

• If it’s hospitality tech or supplier → skip

Follow-up Rules

• Follow the exact sequence

• Do not skip days

• Do not message twice in a day

• Stop after 5 follow-ups

Professional Rules

• Messages must be short and polite

• No pressure tactics

• Never argue if someone declines

• Always book demos promptly

If you hit any problem like:

• A lead doesn’t fit a category

• Someone asks a question you cannot answer

• You are unsure how to reply

• You get technical queries

Do not guess.

Message your manager with:

“Lead question – need guidance” + screenshot.

To get comfortable:

• Day 1: Learn tools, read templates

• Day 2–5: Start adding leads and doing daily checklist

• End of week: Review your results together

After week 1, you’ll run this independently.